Clarity Before Commitment.
Spark pairs AI-powered research synthesis with expert-led customer interviews so you can find the right problem to solve—before you commit to building the wrong thing.
How it works
Spark is for teams who have a business goal but aren't yet sure which features or changes will move the needle.
Intake
Complete the short form below and share your business context, existing materials, and key questions.
AI Synthesis
We analyze your existing research, analytics, and competitive landscape using AI, surfacing patterns and gaps a manual review would miss.
Expert Interviews
Our senior researcher conducts up to five focused customer interviews, probing the themes AI uncovered and testing assumptions in real conversations.
Human Synthesis
e distill everything into a clear diagnosis and actionable direction your team can act on immediately.
What You Get
Everything you need to align your team, prioritize confidently, and move into design with clarity.
Problem Brief
A sharp articulation of the core challenge, rooted in evidence and designed to keep every stakeholder on the same page.
Opp Map
A prioritized landscape of where to invest, showing which opportunities have the highest impact relative to effort.
Recs
Concrete next steps and strategic options, including where a Surge engagement can turn insights into validated designs.
Archive
Interview recordings, synthesis notes, and AI analysis artifacts so your team can revisit the reasoning behind every recommendation.
Packages
One fixed scope. Five days. Total clarity.
$9,500
Five-day diagnostic engagement
Up to five customer interviews
AI-powered synthesis of existing materials and competitors
Ideal when you know something needs to change but need evidence to decide what.
Price does not include participant incentives for interview recruitment. We'll recommend an appropriate incentive structure based on your audience during intake.
Questions? spark@blueshift-consulting.com
FAQ
Answers to the most common questions about Surge.
Anything that gives us context: past research reports, analytics dashboards, product briefs, competitive analyses, customer feedback logs, support tickets. More is better, but we can work with surprisingly little. Our AI synthesis layer is designed to extract signal from messy, incomplete inputs.
Our senior researcher runs 30-to-45-minute remote sessions via Zoom or your preferred video platform. We collaborate with you on the screener and discussion guide, and you're welcome to observe live. All sessions are recorded and transcribed for the research archive.
That's fine. We shift more weight to competitive analysis, stakeholder interviews, and the customer conversations. The AI synthesis still adds significant value by mapping the competitive landscape and identifying patterns across publicly available data. You'll walk away with the same deliverables either way.
Absolutely. Spark is designed to produce recommendations that are actionable on their own, but many clients use the opportunity map as a natural launchpad for a Surge sprint to validate specific design directions.
You do. Every deliverable, recording, transcript, and AI artifact is yours upon final payment. We retain no usage rights.
Yes. We're happy to sign your NDA before kickoff and can accommodate standard enterprise security questionnaires. Just mention it in your intake form and we'll get it handled before the sprint begins.